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BREAKING NEWS: ICBA Wins 2019 North American Trade Association of the Year Reed Award

We’re the best!

ICBA won 6 coveted 2019 Reed Awards in a ceremony in Austin, Texas, Thursday night – including North American Trade Association of the Year. This is a huge honour. 

ICBA’s “Get Canada’s Big Gas Moving” ad was also a North American champion, winning the Reed for Best Web Video – Overall. When ICBA VP-Communications accepted the trophies, the ceremony host actually broke format to call the Big Gas ad, “genius.” 

Besides Trade Association of the Year and Best Web Video – Overall, ICBA won for:

  • Best International Web Video (a category which includes all international campaigns outside the U.S.) for our Big Gas ad
  • Best Canadian Web Video for our Big Gas ad
  • Best International Outdoor Advertising (a category which includes all international campaigns outside the U.S.) for our Big Gas movie poster
  • Best Canadian Outdoor Advertising for our Big Gas movie poster

The Reed Awards, named after Campaigns & Elections founder and campaign marketing pioneer Stanley Foster Reed, embody excellence in political campaigning, campaign management, political consulting and political design, grassroots & advocacy. Reed Award winners represent the very best the political campaign industry has to offer.

“Getting designated as a Reed Award Finalist is extraordinarily difficult,” said Shane D’Aprile, Co-Publisher, Campaigns & Elections, before the ceremony. “Thousands of entries compete, but very few make the cut. That’s how it should be in the most exacting award the campaign industry has. So when you encounter a Reed Award Finalist you know one thing for certain, they produce work that’s head and shoulders above the competition.”

This brings ICBA’s total to 9 Reed Awards over the past two years. In 2018, ICBA won 3 Reeds for our Site C/pink slip campaign (Best Canadian Online Ad Campaign, Best Canadian Use of Outdoor Advertising, and Best International Use of Outdoor Advertising). 

Winning North American Trade Association of the Year is another indicator of the exceptional team we have at ICBA and all our hard work, advocacy, and support for our members.

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