This is one thing that happened in Vegas that won’t stay in Vegas: ICBA won its 13th Reed Award at a Campaigns & Elections gala in Las Vegas last night. A card produced by ICBA on affordability issues in B.C. took home the award for Best Canadian Direct Mail Piece.

This is ICBA’s 13th Reed Award since 2018.

  • 1 in 2023
  • 1 in 2021
  • 2 in 2020
  • 6 in 2019
  • 3 in 2018

With 13 wins since 2018, ICBA is not just the most successful Canadian advocacy group in that time, but one of the most successful in the world for our creativity and execution of advocacy ideas.

Named after Campaigns & Elections founder and campaign marketing pioneer Stanley Foster Reed, the Washington, DC-based Reed Awards embody excellence in political campaigning, campaign management, political consulting and political design, grassroots & advocacy. Reed Award winners represent the very best the political campaign industry has to offer.

“Getting designated as a Reed Award Finalist is extraordinarily difficult,” said Shane D’Aprile, Co-Publisher, Campaigns & Elections. “Thousands of entries compete, but very few make the cut. That’s how it should be in the most exacting award the campaign industry has. So when you encounter a Reed Award Finalist you know one thing for certain, they produce work that’s head and shoulders above the competition.”